MCC Code
5968
Category
Direct Marketing — Continuity/Subscription Merchants
Reward Category
Streaming
Confirmed by
PreSwipe team
Amazon often codes Prime Video charges under 5968 continuity/subscription rather than 4899; some cards miss streaming bonus on this MCC
Best cards for Amazon Prime Video
Amex Blue Cash Preferred
6% back on streaming
6% back
Citi Custom Cash
5% back on top spend category (auto)
5% back
Amex Blue Cash Everyday
3% back on streaming
3% back
Chase Sapphire Preferred
3x UR on streaming
3x UR
Chase Freedom Flex
3% back on streaming
3% back
Similar merchants
Search any merchant
PreSwipe has 2,000+ merchants in our database. Know before you tap.
Search PreSwipe →Frequently asked questions
What MCC code does Amazon Prime Video use?
Amazon Prime Video uses MCC 5968 — Direct Marketing — Continuity/Subscription Merchants. This is the four-digit Merchant Category Code assigned to Amazon Prime Video by card networks and determines how your purchase is categorized for rewards.
Does Amazon Prime Video count as direct marketing — continuity/subscription merchants for credit card rewards?
Amazon Prime Video does not code as you might expect. It uses MCC 5968 (Direct Marketing — Continuity/Subscription Merchants), which may not trigger the bonus category you're hoping for. Always check your card's terms.
Which credit card earns the most rewards at Amazon Prime Video?
The best card depends on how Amazon Prime Video codes. Since it uses MCC 5968 (Direct Marketing — Continuity/Subscription Merchants), look for cards that offer bonus rewards in that category. Check the card recommendations above for the top options.