MCC Code
5411
Category
Grocery Stores / Supermarkets
Reward Category
Grocery
Confirmed by
PreSwipe team
Best cards for H-E-B
Amex Blue Cash Preferred
6% back on U.S. supermarkets
6% back
Hilton Honors Amex Surpass
6x pts on U.S. supermarkets
6x pts
Chase Freedom Flex
5% back on grocery
5% back
Chase Freedom Unlimited
5% back on grocery
5% back
Citi Custom Cash
5% back on top spend category (auto)
5% back
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Search PreSwipe →Frequently asked questions
What MCC code does H-E-B use?
H-E-B uses MCC 5411 — Grocery Stores / Supermarkets. This is the four-digit Merchant Category Code assigned to H-E-B by card networks and determines how your purchase is categorized for rewards.
Does H-E-B count as grocery stores / supermarkets for credit card rewards?
Yes — H-E-B codes as Grocery Stores / Supermarkets (MCC 5411), so purchases here should earn bonus rewards on cards that offer a grocery stores / supermarkets category bonus.
Which credit card earns the most rewards at H-E-B?
The best card depends on how H-E-B codes. Since it uses MCC 5411 (Grocery Stores / Supermarkets), look for cards that offer bonus rewards in that category. Check the card recommendations above for the top options.