Search merchants
PreSwipe  /  Merchants  /  New Balance (direct)

Does New Balance (direct)
code as Retail?

Know exactly how your credit card will categorize a purchase at New Balance (direct) — before you tap.

Codes as expected
VisaMastercardAmexDiscover
MCC Code
5661
Category
Shoe Stores
Reward Category
Retail
Confirmed by
PreSwipe team
Best cards for New Balance (direct)
Citi Double Cash
2% back on all purchases
2% back
Similar merchants
Finish Line
Retail · MCC 5661
Expected
Famous Footwear
Retail · MCC 5661
Expected
Hoka (direct)
Retail · MCC 5661
Expected
Thursday Boots
Retail · MCC 5661
Expected

Search any merchant

PreSwipe has 2,000+ merchants in our database. Know before you tap.

Search PreSwipe →
Frequently asked questions
What MCC code does New Balance (direct) use?
New Balance (direct) uses MCC 5661 — Shoe Stores. This is the four-digit Merchant Category Code assigned to New Balance (direct) by card networks and determines how your purchase is categorized for rewards.
Does New Balance (direct) count as shoe stores for credit card rewards?
Yes — New Balance (direct) codes as Shoe Stores (MCC 5661), so purchases here should earn bonus rewards on cards that offer a shoe stores category bonus.
Which credit card earns the most rewards at New Balance (direct)?
The best card depends on how New Balance (direct) codes. Since it uses MCC 5661 (Shoe Stores), look for cards that offer bonus rewards in that category. Check the card recommendations above for the top options.